The photographs of antique makeup (think gorgeously embellished lipstick tubes) and advertisements (some very sexist to a modern reader) really add to the narrative her. The companies themselves also have short biographies, from Revlon (it wasn’t a good week for them when I was reading this) to Chanel. The book then looks at the role of media in advertising makeup and the initial innovators, such as Max Factor. Interspersed through the chapters are short biographies of women who were makeup muses, some well known (e.g., Marilyn Monroe) and some not known to me. The book opens by examining three major colours in beauty – and no, pink isn’t one of them – and one isn’t used that much in current trends. Interestingly, the book isn’t structured as you would expect with all makeup discussed chronologically or a discussion of each product. In this gorgeously illustrated hardcover book, Eldridge covers the history of makeup and what things may look like in the future. A highly skilled makeup artist with her own cosmetics line (the lipsticks are brilliant), she also knows a great deal about the history of makeup. To those who really enjoy makeup, Lisa Eldridge is a well-known name. Why I chose it: Love Lisa Eldridge’s lipsticks and makeup artistry. The not-so-good: Some topics I wanted to know more about in more depth. The good: Very interesting with some great photographs. In brief: The history of makeup, from colours to the cosmetics and the companies.
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